Life insurance can be your most powerful asset.
Life insurance can be your most powerful asset.
123Life insurance can be your most powerful asset.
Since 1985, we’ve helped Canadian families and business owners grow wealth, reduce taxes, and build lasting legacies.
Since 1985, we’ve helped Canadian families and business owners grow wealth, reduce taxes, and build lasting legacies.
Since 1985, we’ve helped Canadian families and business owners grow wealth, reduce taxes, and build lasting legacies.











Dave


Max
A father and son team out of Ontario, Canada, who
knows the value of legacy.
Our mission.
We’re here to change the way Canadians think about life insurance. It’s not just protection, it’s a powerful tool to build wealth, create options, and leave a legacy with intention.
We’re here to change the way Canadians think about life insurance. It’s not just protection, it’s a powerful tool to build wealth, create options, and leave a legacy with intention.
We believe in what we do because we’ve seen how the right plan changes everything.
We believe in what we do because we’ve seen how the right plan changes everything.
Serving over 1,500 happy Canadians with these valuable services:
Serving over 1,500 happy Canadians with these valuable services:
Life Insurance
Life Insurance
A tax-free lump sum at death and, with permanent coverage, builds cash value
you can access while alive.
Disability Insurance
Disability Insurance
A monthly income if illness or injury prevents you from working
Critical Illness Insurance
Critical Illness Insurance
A tax-free lump sum at diagnosis (think heart attack, stroke,
cancer), and with the right set up, can return all your premiums if you don’t have a claim.

We have your interests at heart, every time.
For over 40 years
A top choice for Canadians
We build lasting relationships. The majority of our clients trust us so much that they refer their next generation! We provide honest advice and tailored solutions for every stage of life.
40+ years
Serving Canadians with trusted life insurance advice
1,500
Happy clients, protected with life insurance and living benefits
25% savings
Typical annual savings when matching apples to apples for our family clients

We have your interests at heart, every time.
For over 40 years
A top choice for Canadians
We build lasting relationships. The majority of our clients trust us so much that they refer their next generation! We provide honest advice and tailored solutions for every stage of life.
40+ years
Serving Canadians with trusted life insurance advice
1,500
Happy clients, protected with life insurance and living benefits
25% savings
Typical annual savings when matching apples to apples for our family clients

We have your interests at heart, every time.
For over 40 years a top choice for Canadians
We build lasting relationships. The majority of our clients trust us so much that they refer their next generation! We provide honest advice and tailored solutions for every stage of life.
40+ years
Serving Canadians with trusted life insurance advice
1,500
Happy clients, protected with life insurance and living benefits
25% savings
Typical annual savings when matching apples to apples for our family clients
What our clients are saying!
M. Thompson
Hamilton, ON
David took the time to truly understand my needs. He didn’t just sell me a policy he gave me peace of mind. His honesty, experience, and personal touch made all the difference.
M. Thompson
Hamilton, ON
David took the time to truly understand my needs. He didn’t just sell me a policy he gave me peace of mind. His honesty, experience, and personal touch made all the difference.
M. Thompson
Hamilton, ON
David took the time to truly understand my needs. He didn’t just sell me a policy he gave me peace of mind. His honesty, experience, and personal touch made all the difference.