Life insurance can be your most powerful asset.

Life insurance can be your most powerful asset.

123Life insurance can be your most powerful asset.

Since 1985, we’ve helped Canadian families and business owners grow wealth, reduce taxes, and build lasting legacies.

Since 1985, we’ve helped Canadian families and business owners grow wealth, reduce taxes, and build lasting legacies.

Since 1985, we’ve helped Canadian families and business owners grow wealth, reduce taxes, and build lasting legacies.

A Happy & Smiling Family
A Happy & Smiling Family
A Happy & Smiling Family
Image of Dave Moulson
Image of Dave Moulson

Dave

Image of Max Moulson
Image of Max Moulson

Max

A father and son team out of Ontario, Canada, who
knows the value of legacy.

Our mission.

We’re here to change the way Canadians think about life insurance. It’s not just protection, it’s a powerful tool to build wealth, create options, and leave a legacy with intention.

We’re here to change the way Canadians think about life insurance. It’s not just protection, it’s a powerful tool to build wealth, create options, and leave a legacy with intention.

We believe in what we do because we’ve seen how the right plan changes everything.

We believe in what we do because we’ve seen how the right plan changes everything.

Max & Dave

We have your interests at heart, every time.

For over 40 years
A top choice for Canadians

We build lasting relationships. The majority of our clients trust us so much that they refer their next generation! We provide honest advice and tailored solutions for every stage of life.

40+ years

Serving Canadians with trusted life insurance advice

1,500

Happy clients, protected with life insurance and living benefits

25% savings

Typical annual savings when matching apples to apples for our family clients

Max & Dave

We have your interests at heart, every time.

For over 40 years
A top choice for Canadians

We build lasting relationships. The majority of our clients trust us so much that they refer their next generation! We provide honest advice and tailored solutions for every stage of life.

40+ years

Serving Canadians with trusted life insurance advice

1,500

Happy clients, protected with life insurance and living benefits

25% savings

Typical annual savings when matching apples to apples for our family clients

Max & Dave

We have your interests at heart, every time.

For over 40 years a top choice for Canadians

We build lasting relationships. The majority of our clients trust us so much that they refer their next generation! We provide honest advice and tailored solutions for every stage of life.

40+ years

Serving Canadians with trusted life insurance advice

1,500

Happy clients, protected with life insurance and living benefits

25% savings

Typical annual savings when matching apples to apples for our family clients

What our clients are saying!

M. Thompson

Hamilton, ON

David took the time to truly understand my needs. He didn’t just sell me a policy he gave me peace of mind. His honesty, experience, and personal touch made all the difference.

M. Thompson

Hamilton, ON

David took the time to truly understand my needs. He didn’t just sell me a policy he gave me peace of mind. His honesty, experience, and personal touch made all the difference.

M. Thompson

Hamilton, ON

David took the time to truly understand my needs. He didn’t just sell me a policy he gave me peace of mind. His honesty, experience, and personal touch made all the difference.